Synonyms and pins
Teach the engine that two phrases mean the same thing, or force one result to always answer a query.
Synonyms and pins are query-time settings — they apply to the next query with no rebuild, and are the first place to look when a query returns the wrong thing, or nothing at all.
Synonyms
A synonym rule tells suo that two or more terms should match the same content, on top of typo tolerance.
Two-way: either term finds the same results.
One-way: the input finds results for the synonyms, but not the reverse — useful for a specific term expanding to a broader one without the broader term also surfacing the specific one.
Set them from the dashboard's Relevance tab, or directly:
Synonym expansion runs after exact and typo-corrected candidates, so it only widens the result set when the literal query alone was not enough.
Pins
A pin forces one exact record to a fixed position for one exact query — the top result for a specific search term that should never depend on ranking.
Pins sit above every other ranking tier — see The ranking cascade. Use them sparingly: a handful of pins for queries where you know exactly what the answer should be, not as a general ranking tool.
Hides
A hide removes one record from the results for one exact query, without deleting the record itself — useful when a page is technically a match but should never be the answer to a specific search.
Finding what needs a rule
The Analytics tab's zero-result and low-click-through queries are the best source of new synonym and pin candidates — see Reading analytics. The playground's zero-result state links directly into adding a synonym or pin for the query you just tried.